It Keeps Me Off The Streets

So for ages now I’ve been puttering away at upgrading my business site. Given the fragmented life I’m living at the moment, this project has suffered from “shoemaker’s children” syndrome. I’m able to offer others all kinds of advice on their site strategies. I can’t seem to focus on my own.

Nonetheless, with the able creative design work of the magnificent Pam Sloan, it all got done and launched late Sunday night. Phew!

The main business site is here. This should remain fairly stable, although I have more testimonials on the way (so I’m told) and will be adding links and clients as appropriate. The nav bar is expandable so if I have “new services” to add, that is fairly easily done.

After years of experimenting with keeping my volunteer/fundraising work under the same umbrella as my revenue-generating business site, I’ve decided this doesn’t really work. It muddies the message. So I have split this off and will house all the creative fun stuff here. This site needs the most polishing up, design and content-wise, but I wasn’t going to hold up the works, so to speak, by continuing to fiddle with it. I’m collecting photos from past productions to put into an album here, so that should be fun.

My new business blog is here. The first two entries are on a) e-mail spoofing, and b) the tension between core competency and market differentiation. I think the next one is on managing up and managing down … but I can’t be sure until I really sit down to write. 🙂 I think I’ll eventually manage about one entry per week. I have an endless number of ideas for this blog – all I need to do is become self-aware of the anecdotes that come out of my mouth like frogs and toads, in the classroom.

After one entry, the stats here were interesting to watch. 33% of the traffic generated to the site came from google searches, which is terrific. Next step here is to throw some ads up and see what happens.

It is all a grand experiment. And it keeps me off the streets.

My next blogging projects include:

• a blog for one of my hockey leagues to keep everyone connected
• a place for women to talk about anger
• something about grocery stores in Toronto

Do stay tuned … I’ll be off the streets a while it seems …