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Design For Life

Someone just sent me this talk by William McDonough on The Wisdom of Designing from Cradle to Cradle. Those of you more web savvy than me have probably seen this a dozen times … but it rather blew me away.

Here is the descriptive text accompanying this lecture:
Architect and designer William McDonough asks what our buildings and products would look like if designers took into account "All children, all species, for all time." A tireless proponent of absolute sustainability (with a deadpan sense of humor), he explains his philosophy of "cradle to cradle" design, which bridge the needs of ecology and economics. He also shares some of his most inspiring work, including the world's largest green roof (at the Ford plant in Dearborn, Michigan), and the entire sustainable cities he's designing in China.

I was particularly moved by his question about the toxic rubber duckie: What kind of a culture would produce a product of this kind, and then label it, and sell it to children?

What do you think about this conference, this website and the promotion of these design ideas being supported and promoted by BMW?

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One comment to “Design For Life”

  1. I saw a lecture by this guy. He's pretty interesting (my professors hated him.) I still quote him everyday, though.
    "Asphalt is a great word because it is descriptive and it lays blame."

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